How Much Should You Charge as a Personal Trainer?

January 30, 2026

For the last few weeks I’ve been reading various articles about how much you should charge clients as a personal trainer.

I’ve also looked at AI answers and gone through Reddit threads.

And you know what I discovered?

Too many articles about how much personal trainers should charge miss the point. This article tell you the most important factor to think about.

Even though they mention all kind of theories...

Nearly all of them miss the most important point to that question.

The price you charge is a marketing function

Let that sink in for a second. And I’ll repeat it.

The price you charge is a marketing function.

This is why celebrity personal trainers and top earning personal trainers get away with charging so much.

  • It’s not because they’ve been around longer than you.
  • It’s not because they’re more qualified than you.
  • It’s not because they get better results than you (they often don’t).

It’s because they have done their marketing better than you.

3 Key Findings You Get In This Article

In this article you’ll discover:

  • How to make sure you’re charging clients enough. This is so simple you’ll wonder why you haven’t done it before.
  • Why clients want you to charge them more. If you’re not doing this your PT business is like a rowing boat with a trap door. It’s leaking (cash) and could eventually sink.
  • How by charging an insane amount – you can still get clients begging you to train them.

To read the full article simply visit RankingLocalPts.com. And if you buy the PT's Google Business Profile Checklist Template, you’ll get the article as a free bonus.

But only if you ask.

And why do you have to ask?

Well, I’m not offering this article to everyone.

I’m giving it to the people who really deserve it, and that’s you.

Look you’ve spent the time and effort to read this piece. You’ve read my other articles. And you bought the Checklist.

As far as I’m concerned you deserve something special for doing that.

So why should people who HAVEN'T DONE all that you’ve done – get it for free?

So when you’ve bought the Checklist, reply to the email you get and ask for the article. You’ll get a simple question to answer (don’t worry you’ll know the answer if you’ve read all of this).

And then I’ll  get the full article to you.

To get the PT's Google Business Profile Checklist Template click below.

About the Author

Ronald S. Rodney

Ronald S. Rodney is the Founder of RankingLocalPts.com and Co-founder of Epok.com. To grow your PT business click this PT GBP Checklist link.